In January 2019, a day after Liam made an extraordinary pass at Highlands Motorsport Park to take the lead in his debut TRS race, Dr Helmut Marko (head of the Red Bull driver development programme) rang to offer Liam a Red Bull Junior contract. But before the end of the series a month later, there were other F1 junior programme offers as well.

On February 12th, the day of his 17th birthday, Liam chose and signed the Red Bull offer of a multi-year agreement. The Red Bull Junior programme develops and provides drivers to their Formula 1 team and associated AlphaTauri team.

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Liam’s first introduction to the bespoke, high-performance car manufacturer came in February 2018 when Rodin Cars founder, David Dicker, invited Liam to drive his Dallara Formula 3 racecar on the private Rodin Cars test track located at Mt Lyford, ahead of Liam leaving for Europe that same year to test and race in the ADAC Formula 4 championship. A video of this test day at Rodin Cars is in the Gallery.

In January 2021, Rodin Cars announced a sponsorship partnership with Liam that allowed him to secure a drive in the Formula 2 championship, with UK-based team, HiTech GP, as part of their two-car Red Bull Junior team.

In July 2021 Liam drove the Rodin FZED on its European debut at Donington Park, UK and wowed onlookers and the media.

“It was great to be back in the Rodin FZED. I’d forgotten just how fast the car is and straight away I felt comfortable and realised how manageable the car is to drive close to the limit. I didn’t want to stop and nearly did more laps than I was allowed.”

A month later Liam was back for another demonstration run. The car is based at Rodin Cars impressive new showroom at the Donington Park facility.

Rodin Cars was the leading sponsor with Red Bull on the 2021 and 2022 Formula 2 cars and continued in 2023 as Liam’s leading sponsor.

Watch the Rodin FZED: First Run in UK with Liam Lawson

Watch The Liam Lawson and the Rodin FZED at Donington Park Circuit Interview

Watch Liam Lawson x Rodin FZED Unleashed | Full Documentary

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Established in 1966, by car loving Motorsport enthusiast Sir Colin Giltrap the Giltrap Group are one of the most trusted retailers and distributors of 18 iconic automotive brands across New Zealand. As passionate supporters of Kiwis reaching great heights, the Giltrap Group have supported many motor racing drivers over the decades, including owning the New Zealand A1GP team.

Proud supporters of Liam since his Formula 4 days in Australia, the Giltrap Group’s support has continued throughout Liam’s European racing campaign . The company logo takes pride of place on the visor of Liam’s racing helmets as it does on many of New Zealand’s top international drivers.

The Giltrap Group continues as a leading personal sponsor.

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The Turners Automotive Group became the title sponsor in 2018 for Liam’s entry with Van Amersfoort Racing in ADAC Formula 4. When he returned home at the end of that year, Turners continued their support as a joint title sponsor for Liam’s debut Toyota Racing Series (TRS) season in the FT-50.

Turners support continued in 2019 for Liam’s dual championship campaign in Europe when he raced in both EFO and in the debut of the new FIA F3 car. Again, when Liam returned home for the summer break, Turners supported his TRS entry in 2020 as the defending champion.

In 2021 & 2022 Turners proudly stepped up to support Liam’s Formula 2 campaign and remain as a leading personal sponsor.

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The Porter Group provides sales and rentals of world leading brands in heavy construction equipment from 50 owned retail locations in four countries – New Zealand, Australia, Papua New Guinea and Southern California in the United States.

The Porter Group joined a group of sponsors that supported Liam’s entry in Australian F4 and increased their support for his European debut in ADAC F4 in 2018. They were a leading partner in the Euorformula Open Series and took joint title-rights in both of Liam’s Toyota Racing Series campaigns in New Zealand in 2019 and 2020.

The Porter Group continues as a leading personal sponsor.

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Specialising in digital communications, Cumulo9 became one of a group of sponsors that supported Liam in the Australian Formula 4 championship in 2017.

When Liam entered the Toyota Racing Series in 2019 Cumulo9 became a leading partner and increased their support for the 2020 season, their logo appearing across the rear wing of the FT-60.

Cumulo9 was a leading supporting sponsor over the Formula 2 campaigns and continues support for the Japanese Super Formula programme.

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BG Marketing is a family owned and operated business founded in 1987 that specialises in Alloy and Steel Wheels and recently added a range of high performance radial tyres.

One of Liam’s supporting sponsors since Australian F4 in 2017, BGW Wheels also underwrote the majority of the cost when Liam went to the USA to compete in the ‘Road To Indy Shootout’ in December the same year.

When Liam contested the Toyota Racing Series in both 2019 and 2020, BGW Wheels were a significant sponsor partner, and they have continued to support his racing ever since.

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Bell Helmets are Liam’s racing helmets of choice. From the time he started racing in Europe, Bell entered into a partnership to supply his helmets. This successful partnership continues to this day with Bell supplying Liam with their highest standard of helmet which is not only required in F1 but also F3 and F2.

Bell also provide Liam with full servicing of his helmets over race weekends, replacing vents, visors, tear-offs and general maintenance.

Liam’s helmets continue an evolution of his personal design starting back in 2018

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Liam became the first international ambassador for the Tony Quinn Foundation in 2022 with the trustees providing support towards Liam’s living, training and travel costs.

The TQF was established in 2021 by businessman Tony Quinn, the owner of Hampton Downs, Highlands and Taupo International Motorsport Parks, with the goal of supporting young Kiwi’s with the talent and determination to make it on the world stage.

The foundation boasts a wealth of well-connected motorsport industry players who have joined Tony as trustees.

The TQF supports grassroots competitors all the way through to financial grants for elite Kiwi drivers competing on the international stage.

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Since Liam ventured off-shore for his racing activities, Sharp Tudhope Lawyers in Tauranga and KPMG provide his professional services.

Since Liam started his car racing debut in 2015 there are a great number of sponsors and supporters that make his journey possible. From the initial support of Sabre Motorsport providing a season of Formula First racing, Liam first sponsors included NZ Childcare Finance and his uncle’s company, Cyrus International Cargo.

Other sponsor partners like Showerdome, TACCOC, Allied Petroleum and AVID have provided additional support to Liam’s racing programmes over the years.